In partnership with
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
AI Isn’t Writing Emails. It’s Rewriting Your Calendar.
Jim Petrolla, Account Manager at PandaDoc, joined us on AI GTM WTF to share the exact workflows that cut his pre/post-call work by 60%, shrank call prep to 4 minutes, and turned prompts into reliable sales assets.
His take? AI isn’t about spitting out emails. It’s about clawing back the hours that admin work steals from your day.
The Shift We’re Seeing:
Most reps stop at “AI note-takers.” The winners are using AI to delete, delegate, and dominate their calendars
Spotlight Insight: Jim Petrolla
“Prep for a call in 4 minutes. Wrap it up in 8. That’s a 60% reduction in admin — and it makes me more strategic with customers.”
GTM Picks: What to Steal This Week?
Time Audit > Hacks: Label your day (revenue, admin, personal). Find what drains energy. Delete or delegate the rest.
Inbox Triage: Use an AI assistant (like Fixer) to sort, draft, and clear hours of email chaos before you start.
Deal-Strategist GPT: Train AI on your pricing guardrails. Get renewal proposals, approval flags, and win-win framing — without pinging your boss
Pro Tip: Try Nevara if you are tired of prepping your calls and writing follow ups for 30 mins per call.
Deep Dive: What Actually Works in 2025 GTM
Proof of Human
One typed note beats 50 AI blasts. In a world of auto-generated spam, human effort is the pattern interrupt that wins attention.
Signals Over Spinning Wheels
Forget scraping more lists. Feed AI with your own transcripts, closed-lost notes, and untouched call logs. First-party signals are the real gold.
Business-Case Builder
Drop in a transcript. Ten minutes later, you’ve got a revenue-backed ROI deck in Gamma, loaded into PandaDoc for analytics. That’s not “future of work” — that’s Jim’s Tuesday
“AI is the great equalizer. If you don’t know where to start, ask AI to build the prompt for you.”
- Jim
AI GTM WTF POV
Most sellers think AI saves time. Wrong. Time saved on the wrong things is still wasted pipeline.
Real advantage comes when you run the chain: signals → prompts → champions → EB conversations. Anything less is activity theater
Contrary Take
Jim’s right: AI makes you faster. But speed without precision is a trap.
The best reps won’t just prep faster — they’ll convert faster by threading champions directly to the Economic Buyer. That’s the real GTM edge.
Jim breaks down:
The time-audit method to decide what to delete, delegate, or do yourself.
The prompt that builds any workflow for you.
How to turn transcripts into ROI decks in under 10 minutes.
What to do when AI breaks (and it will).
Sincerely,
Rahul 👋