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Now, let’s get into it.

Because they’re a treasure chest of real, unfiltered opinions from actual users. Unlike polished case studies that glorify success stories, G2 shows what’s working, what’s broken, and what frustrates people day-to-day.

Here’s why this matters: understanding those pain points and wins allows you to create messaging that speaks directly to what users care about. This newsletter will walk you through a unique process to scrape reviews, analyze them, and—using ChatGPT and a powerful prompt—turn them into world-class cold emails that hit the mark every time.

Let’s dive in.

Listen : More Actionable Advice to win at Outbound in 2025

Step 1: Go to a G2 reviews page, like this one for Intercom: Intercom Reviews on G2

Step 2: Right-click anywhere on the page and select Inspect. Your screen now looks like this, select the last option “Inspect”

Step 4: Click the Console tab at the top next to Elements.

Step 5: Press Command+K (Mac) or Control+L (Windows) to clear the console.

Step 6: Copy and paste this code into the console

$('div.is-hidden-default').click()

Hit Enter.

Step 7: G2 will scroll to the bottom, scraping the entire page as shown above.

Step 8: Next, copy and paste this code into the console to extract the reviews:

copy($('div[itemprop="reviewBody"]').text())

Hit Enter again.

Step 9:

Text would have copied after the last prompt. Paste the copied text into a document or in a notepad. Continue to repeat the process for the next page untill you have enough reviews.

And that’s it—you now have all the reviews neatly compiled and ready to analyze.

Here’s the magic part: you take those reviews, input them into ChatGPT, and with the right prompt, generate cold emails that resonate deeply with your audience.

Output? An email like this:

Subject line: Is Intercom holding you back?

Email:

Hi [First Name],

Intercom is an incredible tool, but let’s face it—setup can be a hassle, and pay-per-send costs often make scaling hard for teams. These challenges leave features unused and budgets stretched thin.

With [Your Solution], teams get clear guidance during setup and a pricing model that works, even for small teams with multiple products or departments. No features left on the table, no budgets blown.

If we could help you reduce costs and simplify setup, would that be worth a quick conversation?

[Your Call-to-Action, e.g., “See how it works”]

Rahul

With this process, you’ll create tailored emails that hit user pain points and stand out in crowded inboxes.

Ready to level up your SDR game? Start scraping, start prompting, and start booking more meeting with messaging that truly connects.

When you’re ready, we’re here to assist you in two ways:

Check out our free resources & upcoming courses at learn.schoolofsdr.com

Bonus : All our students get a free limited subscription to Blue, Our AI powered Sales Coach to help you get instant feedback on Cold Calls.