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The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
The AI GTM Playbook 200 Leaders Actually Use
This week’s guest is Matt Green, CRO and co-founder of Sales Assembly. His team works with 200+ B2B tech companies, giving him a panoramic view of what’s working (and what’s failing) in GTM.
His contrarian thesis: stop looking for AI to solve the “big” funnel problem. The leaders who win? They start small, nail one workflow, then stack wins..
The Shift We’re Seeing:
Most GTM leaders know they need to implement AI—but they’re exhausted. New tools appear daily, companies pivot or die overnight, and workflows break. Leaders are stuck between frustration and FOMO: “I don’t want to do anything, but I can’t afford to do nothing.”
Spotlight Insight: Matt Green
The leaders that we see that are really able to make some movement… start small. Solve one very, very small problem within the larger theme. Perfect it. Operationalize it. Then move on!
GTM Picks: What to Steal This Week
Kill the AI SDR fantasy. Nearly every company Matt sees tried it, and it failed.
Operationalize micro-wins. Account research → business cases → expansion. Each workflow compounds.
Pilot small working groups. Don’t roll AI org-wide. Test with a handful of reps, study results, expand.
Don’t ignore soft skills. Curiosity and trust will decide which reps AI can’t replace.
Deep Dive:
Matt doesn’t mince words on hype: AI SDRs haven’t worked—period. One-off success stories don’t replicate. Instead, the real gains come from workflows:
Account Research: Automate pre-outreach prep so reps spend less time Googling, more time connecting.
Business Case Builder: Matt’s stack pushes transcripts into Sybil, Claude, and Fluint. Thirty minutes after a call, a customized business case is in his inbox, ready to send.
Micro-Testing AI Tools: Leaders who blast a shiny new tool across 50 reps dilute signal. Start with 3–5 reps, measure tightly, then scale.
This isn’t theory as Matt carries quota himself. Every 5 minutes saved is compounding into 2+ hours reclaimed weekly.
“AI won’t replace curiosity or trust. That’s what separates the top sellers..”
- Matt
AI GTM WTF POV
Here’s the uncomfortable truth: most GTM teams don’t fail at AI because the tools are bad. They fail because they chase “solve-everything” platforms and roll them out without discipline.
Matt’s take mirrors what we’ve seen across interviews: stack small wins, operationalize them ruthlessly, and protect the human edge.
Contrary Take
Matt says all companies face the same problems, regardless of size. We’ll push back: small companies aren’t just faster—they’re forced to be braver.
The Titanic can’t steer like a speedboat. If you’re at a $500M org waiting for “consensus on the next Gong,” you’re already behind.
Want the Full Playbook?
In the full episode, Matt breaks down:
Why AI SDRs have universally failed
His exact business case workflow ( Transcript from the Note Taker+ Claude + Fluint)
Why soft skills like curiosity will become non-negotiable
How leaders should structure AI pilots inside their orgs
Where he sees new roles like “GTM engineer” heading
AI GTM WTF isn’t here to celebrate the hype cycle. We’re here to arm you with what actually moves revenue.
If this hit, forward it to one operator who’s drowning in “AI strategy” decks and needs the signal, not the noise.
No AI SDR fairytales. Just the future of GTM.
Sincerely,
Rahul 👋