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The Great GTM Correction
When we started the AI GTM WTF podcast, I had one question.
How is AI actually changing the way we build revenue engines — not in theory, but in practice?
Seven episodes later, that question has flipped.
AI didn’t reinvent GTM.
It revealed how broken GTM already was.
Every guest — founders, operators, and revenue leaders — echoed the same frustration:
we’re drowning in tools, dashboards, and noise, but starving for design.
From Brendan Short from the Signal to Matt Green at Sales Assembly, from Anirudh Madhavan at Outcome Driven to Amos Joseph at Swan, the through line was impossible to miss.
“We’re not scaling effort anymore. We’re scaling design.” — Matt Green
This edition isn’t a recap.
It’s a diagnosis.
The seven patterns that define the new GTM operating system — and what they reveal about where the next decade of sales, data, and AI is heading.