The Old GTM Playbook Is Dead. Here’s What’s Replacing It.

Brendan Short, Founder of The Signal and former GTM leader at ZoomInfo and Apollo, joined us on AI GTM WTF to unpack how pipeline is really built in 2025.

His take? The “predictable revenue” model is broken. Hire a bunch of SDRs, dump 100 leads a day into sequences, and hit quota? That math doesn’t work anymore

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