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👋 Hey,
Over the last few episodes of AI GTM WTF, we spoke with operators who all tried the same thing:
They added AI to their GTM stack…
…and watched things break.
Not because AI didn’t work.
But because it exposed what was already wrong.
Different companies.
Different stages.
Same realization.
Here’s the pattern that kept showing up.
1. AI doesn’t fix GTM. It reveals it.
Every operator hit this wall early.
AI didn’t magically create pipeline, clarity, or growth.
It amplified whatever already existed.
Messy data → messier automation
Vague ICPs → faster wrong outreach
Weak discovery → scalable confusion
AI didn’t fail.
Their inputs did.
2. Most GTM teams confuse motion with progress
This came up again and again.
Teams were busy:
more tools
more workflows
more “experiments”
But no one could clearly answer:
Who exactly are we for?
What problem do they wake up with?
Why should they care now?
AI sped things up, but in the wrong direction.
3. Copying playbooks breaks faster in an AI world
Every operator admitted this quietly.
They borrowed:
unicorn GTM playbooks
LinkedIn templates
“proven” frameworks
AI just made the copying more obvious.
What works at scale doesn’t work at 0→1.
What works for others doesn’t work without context.
AI punishes imitation.
It rewards clarity.
4. Data is the real GTM bottleneck
Not tools. Not prompts. Not agents.
Data.
Closed-lost deals with no insight
CRMs full of stale, duplicated records
Zero signal on why deals moved or died
AI needs structure.
Most GTM teams feed it noise.
5. The best teams slowed down before scaling up
This was the biggest surprise.
The strongest operators didn’t rush to automate.
They:
cleaned their CRM first
re-segmented accounts
fixed discovery
clarified ICPs and pain
rebuilt messaging from scratch
Only then did AI start compounding.
Why you should watch the full episodes
If you’re:
a founder feeling stuck despite “doing everything right”
a GTM leader overwhelmed by AI tools
an operator wondering why growth feels harder, not easier
These conversations will feel uncomfortably familiar.
Watch the Full Episode
If you’ve been feeling the quiet panic of “I don’t know why this is working anymore,” this episode is your reset button.
— Rahul
AI GTM WTF isn’t here to celebrate the hype cycle. We’re here to arm you with what actually moves revenue.
If this hit, forward it to one operator who’s drowning in “AI strategy” decks and needs the signal, not the noise.
No AI SDR fairytales. Just the future of GTM.