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You are sitting on a Goldmine
Every CRM has a graveyard.
Rows of Closed – Lost deals buried and forgotten.
This Halloween, we’re digging them back up.
In today’s episode of AI GTM WTF, I sat down with Jorge B. Macias, Founder of GTM Engineering Company, to talk about the hidden gold inside your closed-lost pipeline — and how AI, data hygiene, and smart systems can bring it back to life.
Jorge isn’t talking theory.
He builds GTM workflows for a living.
The kind that turn forgotten deals into fresh pipeline with nothing more than clean data, the right triggers, and a little AI resurrection magic.
“Everyone’s chasing new logos,” Jorge said.
“But your fastest path to revenue is the one you already lost.”