You Don’t Need a Personal Brand. You Need a Reputation.

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Let’s clear something up.

Social selling isn’t about content.

It’s about credibility.
And visibility.
And showing up before they need you.

If you’re an SDR, here’s the brutal truth:
Your prospects are judging you before they ever open your cold email.
They’re Googling your name.
They’re clicking your LinkedIn.
And what they see is either a green light or a hard pass.

So here’s how to build a presence that converts before you ever ask for 15 minutes.

Don’t “engage.” Be remembered.

Top reps aren’t just posting.
They’re commenting with precision. On the posts that matter. With the people that matter.

Not “🔥 Great post!”
Not “Love this.”
Not “Following!”

Say something useful. Or don’t say anything.

One comment from Alex Boyd led to a $40,000 deal.
No pitch. Just perspective.

Zoe built pipeline by posting 3 times a week.
Each post mapped to one of three things:

She wasn’t chasing likes.
She was building mental availability.

Because when the deal goes south and the buyer says

You pitch in public.
You sell in private.
Not the other way around.

That means your posts, comments, and shares are the pitch.
Your DMs? That’s where they come to you.

If you’re opening with “Hey [first name]!”
and following up with “bumping this to the top of your inbox” —
you’re doing it backwards.

Try this:

Reps who do this get 3x the reply rate.
Why? Because people buy from people.

Even in SaaS.

No reply on your emails?

Cool.

They still saw your name in their feed.
Still remembered your story.
Still clicked your profile before that panel you spoke on.

Pipeline is built in whispers.
Not just calls.

Final Word:

Social selling isn’t a hack.
It’s a habit.
You won’t go viral.
But you will go top of mind.

And in sales, that’s the only place you need to be.

Now go get seen.

—Rahul Wadhwa

We’re blowing the lid off SDR hiring.

And you might be part of it.

In 10 days, we’re taking over LinkedIn with a campaign called The Hiring Crimes. It’s a bold, brutally honest series exposing what’s broken in how we hire SDRs today.

If you’ve ever been:

You already know the system is rigged.

This is your chance to flip the script.

We’re looking for 20–30 insiders — SDRs, founders, sales leaders, hiring managers — who’ve lived the madness and are ready to help bring it into the light.

You’ll get:

Takes 60 seconds to raise your hand.

👉 Fill this quick form to join

No fluff. No filters. Just facts.
Let’s break LinkedIn and maybe fix hiring while we’re at it.

First upskilling program built just for SDR Leaders — not recycled AE tactics.
Designed in collaboration with Sam Griffard, one of the Top 25 SDR Leaders globally (2023 & 2024).

Sam brings:

Together, we’ve built the program we wish existed when we were coming up — focused on coaching, culture, and creating the next generation of SDR legends.
Only 2 cohorts this year — first kicks off in August.

👉 Get the details here

Looking to scale your team with job-ready SDRs?
Try our hiring engine: GetMeAnSDR.com

We’re Currently India’s #1 choice for SDR hiring with recent hires placed at:

Chargebee • Birdeye • Zluri • Whatfix • Salesforce • Zoom • Rippling • Quizizz • Alaan • LambdaTest • VWO • Netradyne • Epicor • Sogolytics • ConvertCart

Get instant feedback on your cold emails and cold calls.
Built for reps who want to improve without waiting for a manager’s calendar.

Sign up and get 25 free credits: getblue.ai

Or just browse our free content and upcoming courses:
👉 learn.schoolofsdr.com