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In Squid Game, most players didn’t even know the rules before the game began.
That’s how most SDRs operate in 2025.
They show up. They smile. They try.
But they don’t realize they’re playing in a system where one bad month quietly ends their run. No blood. Just ghosted Slack messages and a stripped-out Gong license.
Sara Angell from User Gems wasn’t willing to watch that cycle repeat.
P.S- Full Podcast with Sara drops this Thursday on YT.
She had led massive BDR orgs at Outreach and Zoom and one brutal truth kept showing up:
Reps forget 90% of what they learn. By Friday, they’re back to their old habits.
So what’s the fix?
Most managers try to “shadow” more calls. Sit in. Give feedback. Hope it sticks.
But that doesn’t scale. It just burns time. And managers become glorified babysitters — watching reps lose deals they could’ve won, if someone had reminded them how.
Sara didn’t want to babysit.
She wanted to build.
So she did.
At Dandy, she rolled out a system where AI wasn’t just listening to calls, it was coaching them. In real time.
If a rep missed an objection, the AI nudged them.
If they rambled or used a weak opener, it flagged it.
If they didn’t pause after asking a question, it told them.
It didn’t wait for a Friday retro. It fixed the problem before it hit the scoreboard.
And it tracked who improved and who pretended.
Onboarding got faster.
Pipelines got stronger.
Managers stopped guessing.
And reps started acting like Navy SEALs, not camp counselors.
Everyone’s scorecard got exposed. And no one could hide behind “effort” anymore.
You know what she told me?
“Great managers coach behavior, not just metrics. But the best? They build systems that don’t need managers.”
Let that sit.
So if you’re still reviewing calls on Monday that happened last Thursday you’re already behind.
You don’t need more reps.
You need reps who don’t need saving.
And in 2025, that means AI isn’t a nice-to-have.
It’s your only shot at surviving Round 1.
That’s it for this week.
See you next week!
When you're ready, here’s how we can help you grow:
1. Hire SDRs from Us
We’re India’s #1 choice for SDR hiring — with recent hires placed at:
Chargebee • Birdeye • Zluri • Whatfix • Salesforce • Zoom • Rippling • Quizizz • Alaan • LambdaTest • VWO • Netradyne • Epicor • Sogolytics • ConvertCart
Looking to scale your team with job-ready SDRs?
Try our hiring engine: GetMeAnSDR.com
2. Try Blue — Your AI Sales Coach
Get instant feedback on your cold emails and cold calls.
Built for reps who want to improve without waiting for a manager’s calendar.
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Or just browse our free content and upcoming courses:
👉 learn.schoolofsdr.com